Our Story

FIND YOUR TRUE SOUND

JBL has always believed that sound should be an open stage. A place of free expression where voices are heard. Without restrictions. Without limitations. That’s why we surface and celebrate the unfiltered self-expression of courageous artists, creators, and performers. JBL is here to help you express your true self, so you can experience the joy and excitement of being you.

OUR STORY

It’s discovering that track you’ll soon be playing on repeat.

The moment the lights go low, everyone closes their eyes and starts singing along with the band.

Curling up and pressing play on your favorite thought-provoking podcast.

Or sharing your latest playlist while road-tripping with friends.

For over 75 years, JBL has amplified voices and helped fill the world with true, unfiltered sound.

75 Years of JBL Sound

2022

In Tune with the Environment

Introducing the JBL Clip 4 and Go 3 in an eco-friendly material made from 90% post-consumer recycled plastic. It’s part of our ongoing plan to redesign our products and packaging as we move towards becoming carbon neutral.

2020

Get in the Game with JBL Quantum

What happens when 70+ years of audio expertise meets gaming? Hyper-accurate, immersive sound that puts you in the center of the action. And it’s not enough to just change gaming technology.

To make the playing field more inclusive, JBL partners up with 1,000 Dreams Fund and provides grants to young women in gaming, jump-starting their careers.

2019

True Sound for True Fans

Sound as vibrant and live as the action on the pitch—that’s what JBL brings to the brand-new Tottenham Hotspur football stadium, and pro venues around the globe.

2012

Wireless Everywhere Sound

JBL drops its very first wireless Bluetooth speaker, the JBL Flip. From the beach to the street, pure JBL sound takes you everywhere.

2002

Awarded at the Oscars

And the Academy Award goes to… JBL takes home not one, but two top honors for technical achievements in loudspeaker tech. Because no story is complete without hearing every laugh, line and lyric in stunning detail.

1996

Sound for Every Journey

What’s a drive without a soundtrack? JBL teams up with Toyota so drivers can tune in to unfiltered sound as they hit the road, everywhere it takes them.

1974

The Wall of Sound

Imagine 600 JBL speakers stacked over three stories tall and nearly 100 feet wide. The most powerful system of its day, the Wall of Sound delivers The Grateful Dead’s improvised jams—distortion free—for half a mile.
- Photo: Mary Ann Mayer. Licensed under CC

1969

Powering Woodstock

Peace. Love. And 400,000 fans braving rain and mud to come together for the festival of a lifetime. JBL speaker components power performance after performance at Woodstock, one of the most legendary events in live music and counterculture.

1946

Founded by a Maker

It all starts with one man, and a passion for unfiltered sound. Engineer and designer James B. Lansing founds JBL to bring a feels-like-you’re-in-the-action experience to movie theaters. And then keeps going.

Built sustainably. For you, our communities, and the planet.

Going Green

Join us in our journey to protect the planet while bringing you true, unfiltered sound.

Reducing Our Emissions

As a member of RE100.org and The Climate Pledge, we’re committed to only using renewable energy by 2030, and becoming carbon neutral by 2040. Transparency is important to us, and we’re sharing every step with you through our annual sustainability report — as well as reporting to experts like Ecovadis, CDP and others who are helping us along the way.

Creating Sustainable
Products & Packaging

In 2020, we launched the JBL Flip 5 Eco edition, our first portable Bluetooth speaker made of 90% recycled plastic. In 2022, we expanded our eco-friendly range with the JBL Go 3 Eco, Clip 4 Eco and Flip Essential 2 — built with post-consumer recycled plastic and recycled fabric. Almost all new products feature sustainable packaging, including FSC-certified recycled paper, soy ink printing and zero plastic. Many of our products have been EnergyStar certified.

And seeing Progress

In 2021 and 2022, we received a silver sustainability rating from Ecovadis for our work to support the environment, sustainable procurement, human rights and ethics. And we’re not stopping there.

What We Offer

Any way you want to listen, we got you.

Bluetooth Speakers

Share more moments with unfiltered sound you can take anywhere.

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Headphones & Earbuds

Keep the party personal with a fresh set of headphones. Whatever your vibe, we’ve got your perfect fit.

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Gaming

Dare to dive in with JBL Quantum, player-ready sound that brings every game to life.

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Home Audio

Immerse yourself in your favorite songs, movies, and entertainment in the comfort of your home.

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Specialty Audio

High-performance premium loudspeakers, including some of our most iconic and architectural designs.

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JBL Professional

World-class audio solutions for creators, fans and installers. Enjoy distortion-free sound that powers professional spaces, from recording studios to concert venues and sports stadiums.

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